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2022

Ours Beauty Salon

Rebranding Luxury Beauty Salon

UI and UX Design

Photography

Illustration

Website Design

Print & Collateral

Art Direction

Branding & Identity

For this project, I undertook the task of rebranding a luxury beauty, hair, and aesthetics salon, with a keen focus on crafting a sophisticated and luxurious visual identity as well as a seamless user experience across their digital platforms.

Branding & Logo Design:
I developed a collection of versatile logos and branding marks that exuded elegance and charm. These elements were carefully designed to seamlessly adapt to various contexts, ensuring a consistent and captivating brand presence. By strategically incorporating golden accents, I aimed to evoke a sense of opulence, alluring customers with a taste for luxury.

User-Centric Website:
In creating the captivating website for Ours Beauty, my main focus was on delivering an unparalleled user experience that truly resonated with the salon's clientele. By employing a user-centric design approach, I crafted an intuitive and visually enticing interface that welcomes visitors and guides them effortlessly through their journey.

Effortless Appointment Booking:
Booking appointments has never been simpler! With a streamlined booking process, customers can secure their preferred treatments and time slots hassle-free. The intuitive interface allows for quick selection and confirmation, making the booking experience pleasant and stress-free.

Efficient Staff Scheduling:
With the help of developers, to optimise salon operations, we integrated a robust staff scheduling feature into the website. The salon administration can efficiently manage staff assignments for different treatments, ensuring a smooth workflow and minimising any scheduling conflicts. This seamless coordination translates into enhanced efficiency and a consistent service experience for customers.

Mobile-Responsive Design:
Recognising the importance of mobile accessibility, I implemented a fully responsive design that ensures the website looks and functions flawlessly on various devices. Whether customers are browsing on their smartphones, tablets, or desktops, they will enjoy a consistent and enjoyable experience, reinforcing the salon's commitment to meeting modern digital standards.

Data-Driven Iterations:
Throughout the design process, I continuously collected and analysed user feedback and behaviour to identify areas for improvement. By employing data-driven insights, I iteratively refined the website to better align with user preferences, thereby creating a digital platform that truly caters to the target audience.

Social Media Strategy:
As part of the comprehensive brand
overhaul, I took charge of Ours Beauty's social media presence on Facebook, Instagram, and Messenger. By creating engaging and compelling content, I successfully forged strong connections with the salon's audience. Through adept communication and responsiveness, I fostered meaningful interactions, elevating the salon's online reputation.

Additionally, I implemented a dynamic email marketing campaign, sending out weekly newsletters to keep clients informed about the latest offers and deals. This strategic approach not only boosted customer engagement but also increased sales and repeat visits. By staying abreast of trends and industry topics, I ensured that both the social media content and email marketing remained fresh, captivating, and relevant to the salon's target audience.

To enhance Ours Beauty's digital presence, I consistently monitored analytics and user feedback, adapting strategies as needed to maintain optimal performance and growth. The combined efforts across social media platforms and email marketing contributed significantly to the salon's continued success in the competitive beauty and aesthetics industry.

Captivating Visuals:
During this project, I planned and executed captivating photo shoots of the salon's interior, exterior, products, and team members. These visuals served as the cornerstone of the website and social media content, conveying the salon's essence and unique appeal.

Feel free to explore the showcased imagery below, which beautifully captures the essence of the salon's new identity.

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